Brand System
Brand Experience
Identity & Digital
Brand systems & applications
The Knot / WeddingPro
Shaping two connected brands for distinct consumer and professional audiences.
I work across brand systems, environments, campaigns, and digital touchpoints to turn complexity into clear, human experiences.
Featured case studies
Hoag Brand System
Hoag Brand Experience
Cole Schotz
Pretium
Howland Capital
p3 Maine
The best systems feel simple when they’re built around the singular, authentic core that makes a brand irreplaceable.
My best work begins where complexity needs a point of view. Across healthcare, finance, hospitality, events, and multi-brand organizations, I bring competing needs, ideas, and touchpoints into focus.
I define the central idea, build the visual system around it, and carry that thinking through communication, environments, and every place people encounter the brand.
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Selected work
Brand systems & applications
Shaping two connected brands for distinct consumer and professional audiences.
Brand system & digital
Expanding a trusted financial brand into a broader visual system.
Hospitality identity
Brand, collateral, signage, and environmental direction for a physical space.
Event identity & experience
Three annual identities for the world's largest moot court competition.
Availability