p3 Maine

The discovery work examined site traffic, content, audiences, and the existing visitor journey. The reel stood out as an important destination, pointing to an opportunity to create stronger routes from high-traffic pages into individual projects.

I walked the client through the findings and the proposed improvements. Rather than presenting the redesign as a stylistic reset, I connected it to specific questions: what should a prospective client see first, how should they explore, and where should they go next?

I presented two visual directions and explained how each answered the discovery brief. The conversations made room for the team’s personality while keeping the work itself central to the experience.

The resulting interface uses a clean foundation with expressive moments in color, typography, and motion. The aim was not to make every element demand attention, but to give the studio a recognizable presence without distracting from its films.

The page system connects featured work with project details, studio information, and the people behind the production. Different content needs different rhythms. A film needs room to play, while a team profile needs a more personal introduction.

Designing across these views allowed me to carry the same visual language through the journey. The interface could be playful, but the route through it still needed to feel understandable.

I led the client presentations throughout the design phases, returning to the discovery findings as the work developed. That continuity helped connect feedback to the purpose of the website rather than to isolated preferences.

I carried the direction into animation guidance and desktop and mobile QA, helping the development team translate an expressive visual system into a consistent experience across screens.