All workBrand system & digital experience
A familiar foundation.
A broader brand world.
At North Street Creative, I developed the broader visual system around a new logo. I translated its maritime references into color, typography, graphic elements, print applications, and a responsive website, then carried the work through design QA and content implementation.
The identity
The identity needed to support both continuity and a new chapter for the firm. I developed a wider visual language around the logo, carrying its maritime references into a palette and graphic system that could work across communications.
The guidelines, business cards, and reports show that system in use. Blue and green treatments give individual pieces variety while maintaining a recognizable relationship.
The digital experience
I carried the system into the website through page design, QA, and content implementation. Across client communications, editorial materials, and digital touchpoints, the identity remains coherent while adapting to different formats and needs.
The result shown here is a connected set of applications: one identity expressed through client communications, editorial material, and digital touchpoints.
Project background
Created at North Street Creative. A contracted freelance designer developed the logo. My contribution focused on the wider identity system, applications, website design, QA, and content integration into WordPress.
Next project
All work
Distinct voices.
Connected brand experiences.
Brand System
Brand Experience
Identity & Digital