Selected work / Brand system & digital

Howland Capital

A familiar foundation.
A broader brand world.

For Howland Capital, I built a visual identity around a new logo developed with a contracted freelance designer. My work covered the wider brand language, from moodboards, color, typography, and graphic elements to print applications and the website. I also designed pages alongside the team, handled site QA, and added content in WordPress.

My contribution: Visual identity, brand applications, website design, QA and WordPress content
Collaboration: North Street Creative / Freelance logo designer and web team

The identity

Build beyond the mark.

The identity needed to support both continuity and a new chapter for the firm. I developed a wider visual language around the logo, carrying its maritime references into a palette and graphic system that could work across communications.

The guidelines, business cards, and reports show that system in use. Blue and green treatments give individual pieces variety while maintaining a recognizable relationship.

The wider brand system

The digital experience

Carry the relationship online.

I worked with the team on the website and was closely involved in page design, QA, and content implementation. The brand needed to remain coherent as it moved from a printed piece into a responsive, content-rich experience.

The result shown here is a connected set of applications: one identity expressed through client communications, editorial material, and digital touchpoints.

Howland Capital / website in motion

The brand on a smaller screen

Created at North Street Creative. Logo developed with a contracted freelance designer; my contribution focused on the wider identity system, applications, website design, QA, and content.

Project background

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The Knot / WeddingPro

Distinct voices.
Connected brand experiences.