The Knot / WeddingPro

Distinct voices.
Connected brand experiences.

The Knot identity applications / Original logo by Pentagram

Two related bodies of work, serving different audiences. For The Knot, I worked with a small design team to extend a new identity into a flexible set of applications. For WeddingPro, I led the B2B visual identity work, carrying the brand across digital communication, content, and events.

My contribution: Brand-system exploration and application / B2B visual identity and design direction
Collaboration: In-house design teams / The Knot logo by Pentagram

The Knot

Give a new identity room to grow.

After Pentagram developed The Knot’s new logo, our in-house team explored how color, typography, graphic elements, and applications could extend it into a flexible system. My focus was on art direction, testing, and application.

Social content, presentation layouts, and branded collateral show different expressions of the same system: recognizable, flexible, and useful to the people creating with it.

The Knot social design system — The Knot identity applications

Best of Weddings award packaging — The Knot social design system

The Knot presentation language — The Knot social feed

The Knot nametags — The Knot nametag design

WeddingPro

A professional brand
with a human voice.

As art director and sole designer for the B2B team, I led the development of WeddingPro’s visual identity as The Knot and WeddingWire came together under a shared brand for industry professionals.

I carried that direction into the award packaging, social assets, email guidelines, presentations, digital experiences, and event communications. These applications show how a brand becomes more than a visual signature: a consistent way of connecting with its community.