Pretium
All workSelected work / Brand systems & applications
The Knot / WeddingPro
Distinct voices.
Connected brand experiences.
Two related bodies of work, serving different audiences. For The Knot, I worked with a small design team to extend a new identity into a flexible set of applications. For WeddingPro, I led the B2B visual identity work, carrying the brand across digital communication, content, and events.
- My contribution
- Brand-system exploration and application / B2B visual identity and design direction
- Collaboration
- In-house design teams / The Knot logo by Pentagram
The Knot
Give a new identity room to grow.
Starting with the logo designed by Pentagram, the team and I explored color, typography, graphic elements, and the ways they could work across formats. My focus was on testing and applying that language, not on claiming authorship of the original mark.
Social content, presentation layouts, and award packaging show different expressions of the same system: recognizable, flexible, and useful to the people creating with it.
WeddingPro
A professional brand
with a human voice.
As lead designer for the B2B team, I helped establish WeddingPro’s visual identity as The Knot and WeddingWire came together under a shared professional-facing brand. The work needed to feel credible without becoming impersonal.
I carried that direction into the blog experience, social assets, email guidelines, presentations, and event communications. These applications show how a brand becomes more than a visual signature: a consistent way of connecting with its community.
The Knot logo: Pentagram. Brand-system explorations and applications: in-house design team. WeddingPro visual identity and applications: B2B design team, with my contribution as lead designer.
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Aurora
A sense of place, down to the smallest detail.